International Paper Sizes:
This brochure paper sizes are used for corporate brochure printing who needs to market their company internationally. Following are the complete list of international paper sizes.
1) A/4 (8.3″ x 11.7″)
This is the most common paper type used not only for brochure but for every marketing use. A/4 sized brochure is perfect to use when moderate information with graphical representation to be shared. This can be single piece or folded type brochure.
2) A/5 (5.8″ x 8.3″)
This one is small and one-half in compared to A/4 brochure. A/5 size is suitable for people who want to convey small information with proper message and images. It is the most handy brochure types and best for mid-scale marketing. Many folding options are available to select.
3) Letter (8.5″ x 11″)
Letter size is one of the most popular and similar to A/4 flyers. Purpose is same as A/4 brochure. It is most commonly used in product showcasing flyers. Available folding options are: Half fold, Z fold, Gate fold, Tri fold and many more.
4) Tabloid (11″ x 17″)
Tabloid sized leaflet is considered when you need to put more information on the single piece of paper. This size is very similar to A/3 brochure. It is generally used in posters, magazines and other outdoor marketing materials.
5) Oversized Tabloid (12″ x 18″)
There is no major difference between tabloid and oversized tabloid. Oversized is just 1″ more from all four sides. It depends on person to person for which size to choose.
Indian Paper Sizes:
Indian paper sizes are generally used in Indian market. Depends upon its availability some basic paper sizes are listed.
1) 1/4 (8.75″ x 11.25″)
1/4 brochure size is very nearer to A/4 size. ¼ is more cost-effective with respect to the A/4 brochure. It is slightly smaller in length and larger in width compared to A/4 size. You will find any local printer who is printing on ¼ size.
2) 1/5 (7.30″ x 10″)
This one most rarely used paper size. It is available in market and commonly used for single colour brochure printing.
3) 1/8 (5.30″ x 8.75″)
1/8 brochure size is another popular yet effective one. It is half the size of ¼ and this one is also commonly used in single colour brochure printing. Most retailers and shop owners prefer this size for multi-colour brochure printing also. It is cost-effective for local people and easily available in Indian market.
4) 5.5″ x 8.5″
This size is very similar to the 1/8 sized brochure. In fact, it is an alternative of 1/8 sized brochure.