Would it come as a surprise to you if I said we’re all sales people? It’s true. Every time you have a prospective client on a discovery call, you’re making a sales pitch. Every time you send an email or […]
The Goldilocks Zone of Communication
We all get too much. Too many emails. Too much junk mail. Too many texts. Too much spam on our favorite social media feed. And, too many ads everywhere we look. In fact, the noise is at such a peak […]
Samsung Warned for Lower Profit in 2018 Due to Weak Smartphone Sales
South Korea’s technology giant Samsung Electronics warned for lower profit in 2018, due to weak sales of smartphones, which have overshadowed the record-breaking chip revenue. The company made the announcement during presentation of the second quarter finance statement, which ends […]
Be Confident Enough in Your Business to Always Ask for the Sale
Let’s state the obvious: you’re in business to earn money. Yes, you want to help others as well, but you want to make a profit with your business, am I right? In order to make a profit, you need to […]
Anatomy of a Communication Message
Communications to members or clients is considered by many outside observers as marketing. Though in a broad sense, it is, it is also much more. It is mass communication to a large swath of fans of your organization with a […]
Lubricants Market Analysis, Size, Share, Trends, Revenue, Value
The report “Lubricants Market by Type (Mineral Oil, Synthetic Lubricants, Bio-Based, and Greases), by Application (Transportation and Industrial Machinery & Equipment), and by Region (APAC, EU, NA, MEA, AND SA) – Global Forecast to 2021”, The market is estimated to […]
Nothing Happens Until Somebody Sells Something: How to Improve the Process
You may be familiar with Arthur “Red” Motley’s quote, “Nothing happens until somebody sells something!” Leaving aside the extent to which Motley’s perspective might or might not be true, effectively managing the sales process and maintaining a path of steady […]
How to Develop a Strategic Sales Advantage
Management who believe solely in developing the sales team’s product knowledge will give them the edge and increase sales are headed for disappointment. It may have been a good idea forty years ago but in today’s environment a client can […]
Critical Illness Insurance U.S. Market Growth Anticipated
The market for cancer and critical illness insurance coverage in the United States is expected to grow significantly over the next decade. These policies pay a lump-sum cash benefit following the diagnosis of a covered condition. Critical illness sales were […]
Breakthrough the Noise With Your Communication
Communication is not just about providing a message; it is about having the message heard and understood. Ideally, communication goes a step beyond. For our message to really make a difference, to be ‘successful’ communication, we need the receiver to […]